—Post‑Event Data for March 2026—
—Post‑Event Data for March 2025—
Event Dates: 25–27 March 2026
Total gross exhibition area: 15,200 sq.m; net exhibition area: 4,419 sq.m, all occupied by domestic exhibitors. A total of 187 exhibitors participated, all domestic. The show attracted 4,166 unique visitors (4,031 domestic unique visitors and 135 overseas unique visitors). Total visits reached 11,755, including 7,589 repeat visits (6,912 domestic repeat visits and 677 overseas repeat visits).
Event Dates: 25–27 March 2025
The total gross exhibition area was 15,200 sq.m and the net exhibition area was 4,185 sq.m. A total of 186 exhibitors participated, all of which were domestic. The event recorded 3,407 unique visitors, comprising 3,354 domestic unique visitors and 53 overseas unique visitors. Total visits amounted to 10,083, of which 6,676 were repeat visits (6,376 domestic repeat visits and 300 overseas repeat visits).
- ABOUT US -
Amid consumption upgrading and global market restructuring, the hair products industry is entering a high-quality development stage driven by quality, design, and branding. Demand continues to grow for mid-to-high-end wigs, fashion hair products, and scalp health products, with the industry shifting from "price competition" to "value competition." As a key industry trade platform, AHE Expo is building an "East-West linkage" national market framework. Now in its 17th edition, AHE 2027 Yiwu Expo will be held on March 25–27 at the Yiwu International Expo Center. Based in Yiwu and reaching across East China and global markets, the expo focuses on the full hair products and beauty industry chain, integrating new product showcases, channel expansion, brand investment, and cross-border matchmaking to help businesses seize new opportunities and expand into broader markets.
Genuine buyers who decide fast
All procurement groups, platform buyers, and store operators come with real order needs — the show floor is the negotiating table.
from brand launches and platform sourcing to livestream matchmaking, we help you create bestsellers and find your market.
Brands get noticed, channels get results
The expo offers more than product displays: it also features sourcing strategy sessions, store operations training, and content e-commerce techniques. One expo, full-chain capability upgrade.
Training, sourcing, and deals — all in one
—— Our Advantage ——
Display Categories
Hair Product Raw Materials Zone
★ Human hair raw materials (remy hair, drawn hair, reverse-drawn hair, etc.)
★ Intermediate materials such as wefts, bundles, hair pieces, and extensions
★ Synthetic and blended hair materials and related technology displays
★ Processed components and semi-finished wig structure displays
★ Wig accessories (clips, adhesive strips, hairnets, base films, etc.)
★ Raw material grading standards, sorting and packaging, and procurement solutions
Hair Styling & Care Products Zone
★ Wig care liquids, care sprays, and anti-static series
★ Styling products such as hairspray, hair wax, gel, and mousse
★ Hair dyes, colored hair powders, invisible color touch-up sprays, etc.
★ Hair accessories: headbands, hair clips, floral ornaments, etc.
★ Mannequin heads, practice heads, practice hair, and teaching head components
★ Wig wearing & styling aesthetic products and practical tools
Hair Styling Tools & Accessories Zone
★ Tools such as hair-cutting scissors, electric clippers, razors, and styling combs
★ Hair styling appliances and equipment including hair dryers, flat irons, and curling irons
★ Salon furniture such as barber chairs, lighted mirror stations, and shampoo beds
★ Consumables and small accessories including spray bottles, capes, gloves, and ear protectors
★ Stylist training tool kits and full-process teaching sets
★ Daily salon operation aids and display rack systems
Hair Product Brand Zone
★ Brand displays of men's and women's wigs (machine-made, hand-woven, human hair)
★ Signature styles: short hair, long hair, wavy curls, natural curls, and more
★ Corporate brand image displays + series new product launches
★ Brand franchising / regional agency / chain store partnership negotiations
★ Finished product design & development and annual trend release roadshows
★ Brand customization and OEM/ODM cooperation solution displays
——News and information———
Note: Updates will be made from time to time; the above does not represent the full list.
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